SINGAPORE – Three Beauties of London gets a new makeover to mark its 53rd-year presence. Three Beauties’ revival is supported by the launch of new products represented by new faces, targeted at a different market segment – the younger generation of today. The company is going through a refreshing facelift supported by an innovative website.

A NEW RANGE
Three Beauties has introduced a range of new products and invoked a breath of fresh air into their existing portfolio. Hitting the retail with a new skincare range, these products are formulated to suit our younger target market. Not forgetting our loyal existing consumers, our original classics range will now come in attractive and refreshed packaging.

THE YOUNG FACES OF TODAY
In addition to three other new models who have signed up with Three Beauties, we are proud to have Hetty Sarlene as our exclusive spokesperson. All four beautiful young faces represent our broad and diversified target market; the Chinese, Malays, Indians and other racial groups. Three Beauties believe in the beauty that Asian women exude naturally and strive to enhance this natural beauty.

A NEW GENERATION
Being a progressive company, it is important that Three Beauties move with the times and follow the trends. One of the ways to do so is to address a new market segment - the younger generation of today. The younger generation is fashionable, avid trend followers and adventurous. Three Beauties is targeting to capture this potential target group with the launch of a continuous range of new products.

A NEW CORPORATE IDENTITY
In line with the introduction of new products, the company has put in place a new dynamic team to spearhead the brand's repositioning. The brand equity is very much associated with the "3 faces" icon and this has been modernised to reflect the change in positioning.

ONLINE PRESENCE
The company has upgraded its online presence with a innovative and advanced website. The marketing team is working to provide consumers with a higher level of shopping experience by the introduction of e-commerce capabilities. Meanwhile, it is worth checking out the exciting new website.

ABOUT THREE BEAUTIES OF LONDON
The Three Beauties brand was established in 1952 and its popularity has grown to cater for today’s generation. The brand was initially launched as a budget priced range to offer quality products made from the finest ingredients to the budget conscious consumer. This philosophy has not changed and the brand continues to hold a dominant share in the face powder segment of the market.