Three Beauties was established in 1952 and the brand commands a relatively high market share in facial pressed powders in Malaysia and Singapore.

The brand has built a strong consumer base with more than 50 years of trust,expertise and quality products made from the finest ingredients.

Whilst the brand's core competency is focused on facial pressed powders,the company markets a portfolio of other products developed specifically in respond to retailer and consumer demands in specific markets.

The company's mission is to offer consumers a value proposition in skincaring facial pressed powders at an affordable entry price,followed by a longer term vision to be a global brand for skincaring facial pressed powders and colour cosmetics.