The Three Beauties brand was established in 1952 and its popularity has grown to cater for today’s generation. The brand was initially launched as a budget priced range to offer quality products made from the finest ingredients to the budget conscious consumer. This philosophy has not changed and the brand continues to hold a dominant share in the face powder segment of the market.

In 2002, as part of the 50^th anniversary celebration, the company’s new direction was to capitalize on the brand’s equity and diversify the range into related products.

The expanded range now includes products in the skincare and toiletry segment. The company’s core business continues to be in the facial powder segment as makers of fine facial powders, generation after generation.

In 2004, the brand’s revitalization plans is supported by the launch of new products represented by new faces, targeted at a different market segment – the younger generation of today.